THE STANDARD

A community built on craft, competition, and the belief that scoring starts from 160 yards and in.

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Angled Fendo design demonstrating streamlined shape for effective cleaning motion.

THE RITUAL

Small habits. Clean grooves. Sharper shots.

Your pre-shot routine starts here.

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THE MOVEMENT

Where modern golfers turn prep into performance and redefine what the short game should feel like.

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FENDO GS1

COMING SOON

Every piece of the GS1 exists for one reason: to help golfers play sharper from the scoring zone. No gimmicks. No dead weight. Just a smarter way to prep your wedges.

Designed for the Details That Decide Scores

The GS1 is built around the moments that matter—clean contact, confident prep, and total control from the scoring zone. Every feature serves a purpose: a one-touch mist for quick activation, dual-bristle cartridges for deep groove cleaning, an integrated groove pick for precision, and ergonomic grip options with customizable sleeves. With replaceable components built for longevity and personalization, the GS1 is a tool that evolves with your game.

Customize and swap sleeves to match your style, bag setup, or season.

Prep the face in a single movement.

Deep-clean grooves without slowing your routine.

Built for control, even with wet hands.

A tool designed to evolve with your game.

Finish the job. No shortcuts.

Close-up of Fendo spraying a fine mist of water to loosen dirt with no overspray.

Control Isn’t Luck. It’s Preparation.

Level Up My Short Game

Smarter Prep Leads to Sharper Play.

Most golfers lose strokes because they rely on hope, not habits.

We’re here to change that with simple, repeatable routines and short-game education built for real players

Four men toasting with drinks in a golf course setting

The Short Game Has a Culture Now.

This isn’t about gear.

This is about golfers who take pride in the craft - the ones who sharpen routines, chase better shots, and respect the 160-and-in game.

Fendo exists for them.

Where Preparation Meets Performance

Precision Over Power.
Distance gets the headlines. Control wins the scorecard.
Preparation Is a Skill.
And skills can be trained. Start with your grooves, finish with your decisions.
Get Better Together.
Join a community built on craft, competition, and smarter habits.

The Playbook: Your Short Game HQ

Read The Playbook